Her Ebury handbag featuring Tony the Frosties tiger costs a cool £1,350 but now Anya Hindmarch has brought out a slightly more affordable take on cereal chic.
Hindmarch has designed two limited edition Kellogg’s Frosties cereal boxes for Waitrose, re-named ‘Fashion Flakes’ and ‘Handbags at Dawn Flakes’.
The designs, available throughout November from Waitrose stores and online, are inspired by the Brit designer’s AW14 collection which began with the idea of taking everyday objects and treating them in an extraordinary way.
The concept’s now moved from the catwalk to the breakfast table.