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Battle for the vegan pound: Supermarkets are fighting to launch vegan ranges – but are they any good?

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How UK supermarkets are making being vegan easier than ever (Sareta)
UK supermarkets are making being vegan easier than ever (Picture: Metro.co.uk)

Last year, I rightly predicted that 2017 would be the year of the vegan.

It sure was with the opening of places like Temple Of Seitan, the all vegan Livin’ On The Veg KERB events and more chains creating vegan menus.

Well 2018 is taking it up a notch, with UK supermarkets clamouring to cash in on the vegan pound.

Tesco has launched a vegan range called Wicked Kitchen, developed by chefs and brothers Derek and Chad Sarno of Wicked Healthy.

Their vibe is veg centric – leading with the natural flavours you… Read the full story


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